Branding/Marketing/Events

Could your business use a brand boost? Are you thinking of starting a new business but aren’t sure how to make it stand out in the marketplace? Do you need assistance with communications strategy and social storytelling? Would you like to add in-person or online events to connect with your fans and followers? 

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As a brand strategist and marketing consultant, I work with businesses and personal brands to create unique messaging that resonates with your audience and connect clients with the right vendors to pull together your vision for your brand or event. 

If your business could use some strategic thinking and new ideas, I’d love to connect. Thinking differently is what I do and I love to see businesses grow to become who they were meant to be. A brand is the soul of the business so authenticity, relevancy, and creativity are important for hitting your target and growing your brand.

Services include:

Strategy sessions (Power Hour or Power Hour Plus)

Name and tagline development

Brand campaigns

Marketing and PR strategy and tactics

Video production (copywriting, producer)

Web and mobile makeovers (digital marketing, copywriting, account management)

Social media strategy, management, and training

Content development for blogs, e-newsletters, magazines and brochures

Event consultations, planning, and promotion 

To reach me, email me at malena (at) readyaimgrow (dot) com or submit the form below to set up a meeting.

With a degree in broadcast journalism from the University of Oklahoma, I quickly landed in the creative services department at KFOR-TV, which was a blend of PR, marketing and promotions. I loved the variety of the work and that started a long career in branding, marketing, and advertising, including owning my own boutique branding firm BrainWorks Advertising in 2001. My partner and I sold that company in 2005 and I started a consulting firm that has been going strong since. 

In 2021, I rebranded my business as Yay Dude! to include a celebrations community focused on promoting small businesses and events and happenings in OKC where we can celebrate and grow our community.  We believe every day is worth celebrating. 

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Experience:

I’ve branded two hundred businesses and products, including clients like the Oklahoma City Zoo (More to see from A-Z), The Oklahoma Trails (Totally native. Totally wild.) Southwestern Oklahoma State University (The focus is you.) and naming companies like Seventy Seven Energy (formerly Chesapeake Oilfield Supply) and dozens of other small businesses in nearly every category.

In more recent years, I’ve worked with great companies like Heritage Trust and Bourbon St. Cafe, in addition to full-service marketing with SWOSU .

Since 2017, I’ve managed, hosted, or co-hosted dozens of in person and online events including workshops, conferences, pop up markets, sales, social events, luncheons, graduation parties, pre-games, birthday parties, and more. We have moved our headquarters to 501 North Broadway in downtown Edmond, which we are calling Yay on Broadway, where we will be hosting even more events for our member and clients.