With five back-to-back and two simultaneous releases at Buzz Books this fall and a busy caseload on the branding front, I’ve been thinking about Discoverability and Action. You can’t have one without the other, but what surprises companies and authors the most is just how MUCH action is takes to get traction. I got an…
Tag: twitter
Improving Your Web Appeal
The hardest part about writing a weekly blog is deciding on one thing to talk about. In one week so much happens that I decided to add a Cool Stuff section at the end to include the things I feel are noteworthy but might not go along with the theme of the week. I also…