Dance Mom Forever Mix

My dance mom BFF Jill Martin and I are doing some videos to promote our new book, DANCE MOM SURVIVAL GUIDE. Of course you can make this healthy trail mix no matter what your kids – or you – are into. Enjoy! Nom, nom, dark chocolate chips!

The difference in persona and brand

per·so·na/pərˈsōnə/ Noun: The aspect of someone’s character that is presented to or perceived by others. A role or character adopted by an author or an actor. Source: Dictionary.com As a brand strategist and creative director for both businesses and books, and socially-driven for both, I’m fascinated with the interplay between persona and brand. Likely I…