Malena has worked in radio, television, corporate marketing and then co-owned an ad agency before starting her branding consulting firm in 2006. In 2016, she developed a personal and professional growth program called Personal Brand Power offered in workshops, speaking engagements and one on one Power Hour sessions.

In 2020, she launched a new program called Goal GettHers about harnessing your focus in the present moment to create success and scale in all life areas.

In 2023, she created a new presentation on How to Cultivate a Happier Community, which became a TEDx Talk at UCO.