Something Wicked Short Stories and Video

At Halloween, we all get to play make-believe. Last year my tween daughter and her best friend were zombie pageant girls. My eldest son was a werewolf for two years in a row so he could hide and scare trick or treaters. In stories, we get to experience those things “for real.” And as a…

The Swinging Vine Brand Theory

With five back-to-back and two simultaneous releases at Buzz Books this fall and a busy caseload on the branding front, I’ve been thinking about Discoverability and Action. You can’t have one without the other, but what surprises companies and authors the most is just how MUCH action is takes to get traction. I got an…

How badly do you want it?

Yesterday my editor and I were discussing projects, and she brought up a great point about writers – getting their writing done on time largely depends on how badly they want it. How important is writing to them? To get their story or book out by a certain time? Largely this holds true for our…