Unpack Before You Pack

The last three years I’ve been a nomad Mermaid. I’ve moved three times in addition to going back and forth between my current home and that of my husband’s while we wait for his house to sell and we can buy a house and live together full-time – with room for my kids. So you…

The difference in persona and brand

per·so·na/pərˈsōnə/ Noun: The aspect of someone’s character that is presented to or perceived by others. A role or character adopted by an author or an actor. Source: Dictionary.com As a brand strategist and creative director for both businesses and books, and socially-driven for both, I’m fascinated with the interplay between persona and brand. Likely I…

Is it time to crack yourself open?

If happiness is life’s greatest reward, then for the creative soul, it requires giving ourselves permission to fully create. Think about it: Often we live from our base self, ego speaking to other egos, superficial, small talk, and busy work. We’re hopefully acting civil, moving through our days with tasks both menial and major, but…