The Swinging Vine Brand Theory

With five back-to-back and two simultaneous releases at Buzz Books this fall and a busy caseload on the branding front, I’ve been thinking about Discoverability and Action. You can’t have one without the other, but what surprises companies and authors the most is just how MUCH action is takes to get traction. I got an…

Is it time to crack yourself open?

If happiness is life’s greatest reward, then for the creative soul, it requires giving ourselves permission to fully create. Think about it: Often we live from our base self, ego speaking to other egos, superficial, small talk, and busy work. We’re hopefully acting civil, moving through our days with tasks both menial and major, but…